Loved by users everywhere, Clarins UV PLUS has won several magazine awards around the world: Beauty Award Santé Magazine (2006), Beauty Award Instyle (2006), International Beauty Award marie-claire (2007), Her World Beauty Award (2008), Cosmo China Beauty Award (2008)… Today, Clarins launches an upgrade version- new UV PLUS HP Day Screen High Protection SPF40.

Many women feel that although they use UV products everyday to ultimate the whitening result, yet their skin still gets darker and can see the dark spot keeps coming out, the result is not as effective as they have expected. Clarins discovered that the complete protection should not only focus on the protection from the “outside”—external aggressors of UV ray and pollution, but also what’s critical the “inside”—internal defense toward anti-oxidant and DNA damage.  

Understanding the needs from consumers, with our expertise on skin protection and the successful launch of UV + HP since 2005, now Clarins introduces the newly formulated UV+HP Day Screen High Protection SFP40 with breakthrough “Triple Protection”: anti-UV rays, anti-pollution and anti-Oxidation.

CLARINS INNOVATION-“IN” PROTECTION:  FREE RADICALS ARE NEUTRALIZED AT SOURCE

The new UV PLUS not only inherits the superior protection from the “Outside” UV rays & pollutions, but also being upgraded with the “IN” protection against oxidative stress and aging. It’s secret? A high-performance, Made in France plant ingredients- Cantaloupe melon from Provence, obtained from organic farming- that is rich in superoxide dismutase (SOD), an enzyme that fights with oxidation. 

Recognized as a rare fruit to be grown only in the best part of the garden, the Cantaloupe melon contains high level of SOD in its flesh. This enzyme protects the fruit from the harmful effects of free radicals, ensuring that the melon stays fresher, longer.

Clarins Laboratories have revealed the antioxidant power of SOD: it destroys “primary” free radicals before they oxidize lipids, proteins and cellular DNA. Cantaloupe melon extract provides skin with SOD that reinforces its defense capacities against primary free radicals and in particular, the superoxide ion, and helps skin with further protection against visible signs of premature aging.

CLINICALLY PROVEN: PROTECTION AGAINST FREE RADICAL AND DNA DAMAGE

Exposed to UV ray will cause DNA to split and change genetic structure, which leads to oxidation and premature aging. Cantaloupe melon extract is clinically proven to obviously reduce the DNA damage as well as the free radicals in the keratinocyte caused by UVA exposure. To ensure the optimal effectiveness, the Cantaloupe melon extract is encapsulated in microcapsules that open up when applied onto skin and promote constant effectiveness.

Protect DNA from UV Rays

Reduce free radicals caused by UVA exposure

Furthermore, UV PLUS receives 91% satisfaction in the consumer test among Asian Women.

      
ESSENTIAL PROTECTION FOR WOMEN

Apply UV PLUS everyday to protect against the harmful environmental effects of city life:

•    100% mineral screen with titanium dioxide crystals ensures optimal tolerance, suitable for even the most sensitive skin.
•    Lightweight and Oil-free texture. No white residue on skin after application

Clarins UV PLUS SPF40 will be available at all Clarins Counters & Skin Spa nationwide starting from 1st April 2011 onwards.  Presented in 30ml (RM158) & 50ml (RM198) bottles and in two versions: transparent and pink-tinted.

You can enjoy a one-to-one hands-on session with Clarins Beauty Expert by reserving Clarins SKIN TIME session in Facebook now. http://apps.facebook.com/clarins_skintime